I spend thousands of dollars annually Choicest1 and apart from the vast offerings, the service I appreciate most is Choicest1's help with the rare bad buying experience. All companies have the occasional customer service glitch or even the really bad transaction. It's how companies respond that distinguishes them, and Choicest1 in the few instances I've contacted them has always quickly remedied the situation, and in some cases totally exceeded my expectations. I know I can trust Choicest1 with every purchase I make.