Price Comparison Shopping Engine is a next generation artificially intelligent comparative shopping engine where consumers can search for and compare millions of Products for the ultimate comparative shopping experience. Price Comparison Shopping Engine is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scholars which identifies one group of shoppers as recreational shoppers,that is, those who enjoy Price Comparison Shopping Engine and view it as a leisure activity.