Price Comparison Shopping Engine is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scholars which identifies one group of shoppers as recreational shoppers,that is, those who enjoy Price Comparison Shopping Engine and view it as a leisure activity. Price Comparison Shopping Engine has become a major disruptor in the retail industry. Consumers can now search for product information and place product orders across different regions while online retailers deliver their products directly to the consumers’ home, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and to have it delivered relatively quickly.