After watching IT demonstration on QVC, I was excited to try IT's BB Cream with SPF 50. The claim was just a little pump would cover the entire face and smooth out any imperfections including rosacea. I purchased this product and couldn't wait to try it because I do have some dark spots now that I've gotten older (57). This foundation was thick and hard to apply. It took four pumps to cover my and then I had to apply again just to get some semblance of evenness. It does not cover imperfections. I was looking forward to using a foundation with a high SPF and smooth unevenness. I was extremely disappointed.